Your Fractional Finance & Operations Team

We’re made up of smart, driven, and diverse experts who love accounting and finance. It's why we do what we do, and do it well.

Our teams are partners in our client's success: their challenges, ambitions, and vision become our own. We understand our client's need for an outsourced CFO, finance or business expert, as well as what actionable insights can do for their business growth.

Drew Lyon

Founder & Managing Partner
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As a fractional CFO with a broad and deep understanding of all aspects of business, Drew is dedicated to helping small and medium-sized businesses understand their financials, save money, and grow sustainably. That’s part of the reason why Drew set out to provide outsourced CFO services. He has an enthusiasm for understanding "the numbers," the operational truth behind them, and how to continually drive better results for his clients. He is an expert in providing actionable insights through intuitive and connected accounting and finance.

Drew’s success as a fractional CFO stems from his extensive experience in the financial and accounting realm within the following sectors: traditional and renewable energy, industrial manufacturing, software/SaaS, services, consumer goods, tech-enabled services, construction, and food.

Drew is an avid artist, mountain biker (he rides nearly every day) and enjoys everything that The Promised Land (aka Colorado) has to offer.

Specialties: fractional CFO, strategic planning, financial leadership, and cash flow management

Education: B.S., Business Administration

Ask me about: how I mountain bike with no depth perception 

 

Mike LaVilla | Focused Energy Managing Partner | Operations & StrategyMike LaVilla

Managing Partner
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Mike is an expert in the systems, methods and procedures to produce healthy organizations. His passion for fostering these organizations stems from his belief of their resounding impact on not only the companies and employees, but also the households that they represent. Participating with small businesses as a fractional COO gives Mike the ability to provide guidance and leadership to many.

He began his career with Citigroup, where he led the team responsible for decentralizing U.S. operations functions – thus creating the first-ever, localized customer service programs throughout Latin America and Europe. Subsequently, he served in numerous leadership roles in telecommunications. Most notably, leading the team responsible for deploying over $300M in capital to create a nationwide retail distribution channel for AT&T after it acquired McCaw Communications. This expansion (from 220 locations to 1,300+ locations) helped increase the carrier's brand presence while growing revenues, creating jobs and improving customer retention. Most recently, Mike was COO for CampMinder, an industry-leading SaaS service provider. While COO, he contributed to the development of a world-class employee engagement score and client net promoter score. Having amassed a wealth of success in a variety of industries, becoming a fractional COO was a logical next step for Mike.

A native of New York and former resident of Florida, Mike now calls Boulder, Colorado home. He is an active volunteer with the Colorado Chautauqua Association.

Specialties: fractional COO, change management consulting, strategic operations, organization alignment, employee engagement, and business strategy

Hidden talent: Mike is of the belief that he's the world's greatest uncle and is currently compiling the KPI and metrics to support this claim.

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Valerie Hiduke

Vice President of Finance, Accounting & Client Services
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Valerie received both a Bachelor’s and Master’s degree in Accounting from the University of Florida with a concentration in. She is also a certified public accountant (CPA) and this experience heightened Valerie’s curiosity about fractional CFO services.

After building a solid foundation at PricewaterhouseCoopers (PwC), she followed her interest in working with small companies to help them grow and scale. Valerie finds a particular challenge and fulfillment in working with small businesses in the consumer packaged goods (CPG) industry. She has spent more than half of her career thus far specializing in this area and recognizes the value that a fractional CFO can bring to a growing organization. She has worked for large companies in the CPG industry such as Wild Oats, Whole Foods Market and more. With this broad experience and associated success in the past 15 years, Valerie realized that outsourced CFO services aligned perfectly with her passions.

Valerie lives in Longmont, Colorado with her partner who is a musician. They are joined by multiple four-legged friends, including her beloved horse Immy, whom she takes on rides to relax after a long day of spreadsheets. Valerie is also a certified Kundalini yoga teacher. She finds that balancing intense work with grounding practices is the key to excellence.

Specialties: fractional CFO, forensic accounting, IPO preparation, raising funds, company audits, cash flow, and budget forecasting.

Hidden talent: Kirtan chanting 

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Kathy Daniels

Controller
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Kathy studied accounting at the University of Washington before relocating to New York City where she began her career as a Treasury Analyst for Lehman Brothers. After taking a decade off to raise her young children, she returned to school. She graduated with honors from the University of Phoenix, earning a degree in Finance and Business Management and has since become a QuickBooks certified ProAdvsior. She has spent the past six years providing accounting support for small to mid-size companies. Kathy is dedicated to providing accurate and relevant financial information to companies to help them better understand their business.

Kathy lives in Frisco, Texas with her husband, children and four-legged friends.

In her free time, she enjoys reading, youth sports, and spending time with family and friends. When not in Texas, she can often be found vacationing in Breckenridge, Colorado.

Specialties: financial accounting & analysis, forensic accounting, auditing, business process improvement, cash flow management

Education & certifications: B.S. in Business Management with concentrations in Accounting & Finance, QuickBooks ProAdvisor, Dale Carnegie Leadership Training for Managers

Hidden talent: supermom of three children, two stepchildren, and four furbabies

Dana White | Focused Energy Financial

Dana White

Controller
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Dana White has over 10 years experience in financial reporting/analysis, process improvement, and project management. She has worked in a diverse group of industries including business consulting, telecommunications, banking, utilities, government and biotechnology.

Her career has been split between the public and private sectors, from providing business advisory services with Arthur Andersen and KPMG,to Finance Director and Controller roles in a number of organizations.  This has allowed her to gain experience in areas beyond financial accounting, including HR, payroll, systems implementations, risk mitigation, and strategic planning.  Helping organizations take their business to the next level by developing processes and leveraging technology is one of the most rewarding parts of her career.

Dana enjoys the mountains, the four seasons and everything else Colorado has to offer, but the best part is sharing it all with her young son.

Specialties: financial reporting & analysis, project management, budgeting & forecasting, system implementations, process development, forensic accounting, internal controls, auditing, risk management, HR, payroll

Education and certifications: MBA and B.S. in Accounting, CPA and CFE certified

Ask me about: my home remodeling skills.

Mary Carter | Finance and Accounting | Denver Boulder

Mary Carter

Accounting Associate
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Mary brings over fifteen years of experience working with both small businesses and large corporations alike. With experience in the manufacturing, security and construction industries, she utilizes her Bachelor of Science degree from the University of Colorado to apply her analytical background in mathematics and science to the world of finance. Mary specializes in establishing proven processes to ensure the highest standard of accuracy and scalable growth along with excellent customer service.

As a Colorado native, she enjoys spending her spare time camping and hiking in the Rocky Mountains unless she can sneak away to the ocean to enjoy her true passion, which is scuba diving with sharks.

Specialties: financial accounting, ERP implementation, payroll processing, project management, HR

Education: B.S. in Biology with emphasis on Mathematics & Finance

Ask me about: the time a blue heron made a visit to my yard and stole 3 of my koi fish for his dinner.

max damewood headshot photo

Max Damewood

Accounting Associate
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Max grew up in a family of accountants, instilling a passion for analyzing the numbers, which had become a second language for him. Naturally, he graduated with a Bachelor's of Science in Accounting with Honors from Elon University. Max specialized in auditing and initially worked as an internal auditor for Volvo, Group Truck Operations, and then transitioned to a small accounting firm handling everything from daily bookkeeping, tax preparation, and small business audits.

Max spends his free time maintaining his family's 1700's historic farm in Maryland. He also indulges in all things creative from music production to photography/cinematography to painting to graphic design.

Specialties: financial accounting & analysis, reconciliations, AR/AP management, payroll

Education and certifications: B.S. in Accounting, Excel Data Analysis Certification

Ask me about: the time I proposed to Selena Gomez for a band marketing stunt.

Assistant Controller | Outsourced Accounting | Focused Energy | Denver Boulder, CO

Darren Friesen

Assistant Controller
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Darren has worked with a wide range of organizations including nonprofits and large corporations.  The majority of his career was spent working with Fenix Outdoor, parent company of brands Fjallraven, Brunton Outdoor and Hanwag.  While there he gained experience with multiple companies and industries including 25+ retail stores in the U.S. and Canada, an e-commerce platform, wholesale business and a manufacturing operation.

Darren enjoys how accounting roles spill into all areas of business which has allowed him to work closely with individuals in sales, marketing and operations.  He has experience in inventory, audit support, process improvement/creation, budgeting, external/internal reporting, and accounts payable.

He studied at Colorado State University earning a BS in Business Administration with dual concentrations in Accounting and Management and an emphasis in Supply Chain Management.  He also completed the CMA (Certified Management Accountant) certification in 2019.

When not working, Darren enjoys hiking, fishing, attending concerts at Red Rocks and nearly any other activity allowing him to spend time outside.

Specialties: financial accounting, budgeting, inventory, reporting, process development, AP/AR Management, reconciliations

Education and certifications: B.S. in Business Administration, CMA Certification

Ask me about: my sixteen-day river trip in Alaska.

 

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